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Top TEN Blog Traffic Killers

Most people who blog want to increase traffic and gain readership. I get asked all the time “how do I gain readership to my blog?” and I think instead of addressing the do’s I’ll address the dont’s.

Most people don’t know that they are shooting themselves in the foot when it comes to gaining traffic to their blog- here are the top ten traffic killers.

1) You Post about you (a little too much)
This may sound bad but in truth people don’t care if all your posts are just about you- unless you are famous, they don’t really care too much and will lose interest pretty quickly. Personal posts aren’t necessarily bad, they can be a doorway to a great post that can challenge your reader, inspire them, and encourage them. The key is that there has to be something in your post that your readers can take away with them. You need to ask yourself- what can my readers take away from this post?

2) You Don’t post enough
Frequency of posts is what separates the blogs that fail to strong successful blogs. You cannot build traffic without frequent posts. I have seen it over and over that there is a link between frequency and traffic. The more often you post the greater the traffic.

3) You post too often
I know I just said to post more to gain traffic- but posting too often can be a problem as well. Your readers do not need to hear from you more than once a day. You would benefit more from writing one great post per day- than several mediocre ones. The key is to determine the frequency that you can handle, that promotes readership and stick with it.

4) You don’t encourage engagement
I am talking about reader comments, a combination of page views, and social media mentions. There are some great tools to find out about reader engagement- check out Postrank.com to determine this for your blog.
The posts that provide the most engagement are ones that are controversial and transparent. Keep your posts open ended- and even try ending your post with a question.

5) You aren’t engaging with your readers
This is critical- it’s important to remain personable with your readers. They want to know you and engage with you. A practical way to do this is to comment on your posts and respond to your readers comments. You can even go the extra mile and go to your readers blog and comment there as well.
It’s like having a party at your home- inviting all your friends and then not showing up- or only making a short appearance. This would be perceived as rude and the same can be said for blogging. Your readers what to get to know you and talk with you- and having conversations through social media and comments is a great way to achieve this.

6) Your post is too long
This is a huge problem- too many people writing overly long posts. If it takes your readers more than five minutes to read consider breaking up your post into more than one- because otherwise you will lose readership because of disinterest. If your posts have to be a bit long- keep your paragraphs short and at least add a few spaces between paragraphs- this makes it more readable and easier to scan.

7) You write uninteresting titles
Your titles need to be catchy and get your readers attention- and also be reflective of the content of the post. According to Brian Clark, from the site CopyBlogger, “on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
What this says it that your blog title is the most important part of your post- so give your title some thought as to what will attract interest.

8) Your first paragraph is weak
This is SO important! The first paragraph should be what draws people to read the rest of your post. Start with a interesting fact, or a story- you want to grab their attention long enough to draw them to read the rest of the post. Far too many bloggers don’t set up their posts- or just don’t get to the point. Keep it short and sweet- and get to the point you are trying to get to without too many rabbit trails.

9) You Mix Topics too often
It’s alright to post off topic every once and awhile- but when your posts vary too much in topic it can cause people to lose interest. Pick a focal point and go with that – you will gain far more momentum if you focus your energy on posting about stuff that interest specific people groups. A specific focus leads to higher traffic.


10) You don’t take advantage of social networking
To be honest I am not the biggest fan of using social networking sites like twitter and facebook- however I use them anyway because they are huge platform to again engage with readers and develop relationships with soon to be readers. The truth of the matter is if people know you- they are more likely to remain a faithful  reader.

Found this post helpful? What kind of mistakes have you made in blogging? I would love to hear about some of the lessons you’ve learned about blogging.

No blog of the month this month- but I wanted to that this time to tell you about my Christmas cards- check them out! All the proceeds go to fund my adoption.

Comments

  1. Wendy (The Local Cook) says:

    I agree with most of these, however I was just going over my stats for the year and when I was posting 2x a day my traffic was much higher. I've been toying with the idea of going back to 2x a day (right now it's 1x a day, with weekends off).

  2. Excellent pointers. As I am reading of course I am running mu blog through my head making sure I AM doing this and NOT doing that.

    I am going to share a link to this with my Facebook readers.

  3. i could not figure how to comment on the full page, but found the comment button on the home page with the short synopsis. I wish the comment buttons were universally placed,,,,

    anyway- some of these points seen to clash with each other. I guess it's all about balance.

    I don't understand the 'don't post about you too much'– me is all I really know. other things I know are my kids- but that is part of posting about me- they are mine and they interact with me… I post pictures I have taken or things I have made… but that is about me too, isn't?

    I just want a few more comments… but I don't think I am controversial- so I would not be good at posting that stuff. I guess I could ask questions… maybe…
    it is something about which to think.

    • I think people reading blogs love to hear about you and what you do with your daily life. That’s what its all about, people interacting and feeling like they are getting to know you personally. Share all the stuff, good and bad and happy and sad, it’s called life and we all love knowing what everyone else’s is like! A good stimulating and ridiculously funny autobiography is a best seller and it is a true story!! You go for it.

  4. Teena in Toronto says:

    I totally agree! I think commenting on other blogs is a good one.

  5. Hi Kimberly,
    I think it's about balance- they are just guidelines based on my experiences. I think you need to use your discretion with these guidelines- you know your blog and your readers so go based on what works for you.
    I am just saying that if you want to increase readership it would be good to have a good balance about posting about yourself- it's all about your judgement if you are posting about yourself keep it interesting and engaging to your readers. The reason I said this is because alot of people talk about things that are truly boring- like for example they went to the grocery store and cleaned their house… and who really cares.
    BUT with that said if you want to talk about mundane stuff and you don't care about traffic- then go for it.

  6. (Mostly) Healthy Mom says:

    Thanks so much for this post. I just started a blog, and these tips are really helpful! I'll now have to go and reexamine what I'm doing :) Thanks!

  7. These are wonderful tips! I think that writing my blog, I find that it's more about the quality of the content rather than quantity. You can post everyday but if it's not good, people won't return ;)

  8. This is a very helpful post! Thanks so much!

  9. Marni's Organized Mess says:

    Great posts with great tips. I'm surprised not to see numerous mistakes in there though. I hate reading people who can't spell.

  10. This is a great post. I know that I often write posts that are too long. I've really been working on that. I have a question about titles. I used to come up with catchy titles but then I looked at my stats and noticed that the very basic titles were getting more traffic. I wondered if it was because the search engines were picking up my posts more easily with my very straightforward titles. So, I was wondering if you had any information on how search engines do find your blog over the millons of blogs that are out there?

  11. This was very helpful! I think I do most of these… I'm currently trying to gain more readers through blog following and email subscribers… I also share my own posts on Facebook every time I do a new post- I feel a little annoying but at the same time Facebook is where most of my traffic comes from. I also read somewhere that even if you have a ton of readers, most of them won't leave a comment. I recently decided to announce a free monthly giveaway to the person who leaves the most comments.. it was a cheap and easy way to market myself while engaging readers and making them feel special!

  12. Heavensent1 says:

    Thank you for this post…I am new to blogging and have wondered if I should or should not do a few of these things…one was, do I answer back to folks who post on my site…out of the 100+ blogs I follow only once have I ever had anyone answer back on my posts…so I thought it was the "norm" NOT to answer…but I shall rectify that from this day forward!

  13. Marketing Company says:

    Thanks to the author for awaking us on time. Many times these mistakes have happened but I think were unknown of that all.

  14. Thank you for your list of what not to do. I’ve been blogging for a couple of years, but not consistently enough. But I am finding some inspiration and I’d like to take my blog to the next level and make some significant changes to it and your tips will definitely help.

    Come by and visit and let me know what you think. Would love to hear your feedback! Any changes you would suggest??

    Thank you again!!
    Sandy

  15. I think these are great guidelines. In the short time I have been blogging, a good deal of these suggestions definitely rang true for me. One thing that I am an offender of is the consistency. I struggle juggling my kiddos and blogging. But I am going to work on trying to commit to certain days and maybe write in advance :)

    Thanks for sharing!
    Patty

  16. Hi,
    I would love any advice on my new blog but specifically right now I am trying to figure out how I can get a basic Icon pack onto my page so that people can link to twitter and facebook and what not??? what do I do??
    thanks!

  17. I would love feedback on my blog. Traffic is very low. I know once school begins I will have more activities to share.

  18. Great post Lena ! Awesome advice, very true:)

  19. I just started a blog this week, and I appreciate these tips. I will follow them and see how it goes!

  20. B C EDWARDS says:

    I think the biggest thing for me is the social networking …and if someone asks me to follow them on twitter, I seriously think they should expect to follow back, esp with a network that has limits like that one does
    I used to follow and asked the same back, but ended up deleting about 3500 people

  21. I am a new blogger and this post was very helpful. Thanks for all of the blogging tips you post about. They really make things easier!

  22. Great tips! These are common sense concepts that people usually disregard. Like posting about yourself too much. If a blog becomes too much like a diary I probably won’t visit again.

  23. I really enjoyed reading this post. I want to begin my very own teaching blog when I start teaching this upcoming school year and I want to make sure I do it right.

  24. I’m guilty of not posting often enough – to static websites. I’m transitioning over to WordPress blog style, which I hope will encourage me to regain some interest in daily posting.

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